Starbucks & Blockchain Supply Chains – What does the Future Hold?

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Blockchain tech is one of those things that is bound to get mainstream adoption but, like the internet, when a new technology comes out people are often sceptical until they see it in action. Blockchain is making moves all the time but one key area that the technology is gaining traction is in supply chains. With the growing consumer demand for transparency on the source of products, the coffee giant Starbucks is deploying blockchain to track coffee beans from the farm right to the consumers’ cups. Vice President and CTO of Starbucks, Gerri Martin-Flicklinger recently described how CX is at…
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Starbucks & Blockchain Supply Chains – What does the Future Hold?

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