FashionTV Jumps on the ICO Bandwagon

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It seems everyone and their dog is planning to launch a cryptocurrency of some sort these days. One would almost think the early days of altcoin development are back, but these new coins all serve very different purposes. FashionTV is the latest large entity to announce plans for a cryptocurrency and an ICO. The FashionTV ICO While it may make a lot of sense for companies and TV networks to create their own digital currencies, convincing the general public is a different matter altogether. With FTV Coin, FashionTV is headed down a very interesting path. Issuing a digital currency doesn’t necessarily serve a purpose, even though there will be some use cases for this token in the long run. FashionTV announced the launch of their digital currency not that long ago. It seems the pre-sale of FTV Coin is already underway, and that it’s mainly designed to access Fashion TV products and services. Anyone who is not part of the FashionTV ecosystem will not necessarily have a use case for this token, which is only to be expected. Interested parties can participate in FTV Coin’s pre-sale using Bitcoin. It also seems Bitcoin will be an accepted payment method for the aforementioned products and services, although that situation may change once FTV Coin is launched. It is quite interesting to note that several industry experts have contributed to this project. The list includes Magdalena Isbrandt from House of Nakamoto. As one would expect, FTV Coin is an ERC20 token which resides on the Ethereum blockchain. Use cases for this coin will include buying various FashionTV products including…
Source: FashionTV Jumps on the ICO Bandwagon

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